Impact of Wardrobe- The Dress that Matters

When K.Asif was filming Mughal-e-Azam, for a shot where they were supposed to show King Akbar on his throne, he bought a footwear that cost him Rs.5000 in that time’s money (1955). When the production manager inquired as to why they needed to spend so much on Akbar’s footwear when it would barely be visible in the shot, K.Asif asserted sternly- “I don’t want to capture Akbar’s feet. I want to capture the expression of pride on Akbar’s face when he realizes he is wearing a Rs. 5000 footwear.”

Why is it that when I say ‘monk’, a picture of a man clad in a Kasaya jumps into your mind? Why is it that when I say ‘An armyman’, a green camouflage dress with a soldier in it is what you see? These aren’t stereotypes that the present generation is so keen to break these days. These are codes, CODES. And they aren’t made for all. They explicitly cater to ‘Men on a mission’ (or Women on a Mission for that matter.)

Why did Gandhi need to don a mere Khadi wrap to fight the British and their cold, cruel and calculative tactics? Because he was a ‘Man on a Mission’. And the second most important thing that helps you persevere towards accomplishing your mission, the first being your ability and determination to persevere, is a symbol that continuously reminds you of it. The reason to dress right for the occasion is thus the same as the reason why you hang pictures of people whom you ideate in your room and it’s the same reason why you keep the photograph of your sweetheart/family in your wallet. That said, a dress code doesn’t seem to be an authoritative imposition on you but an aid that is ultimately aimed at benefitting you.

God made man; Tailor made gentleman: Does a well-trimmed suited look make you more serious about your job? Does dressing casual make you less efficient? Consider a scenario whereby you are going in to give a presentation on a certain project X. Now all the big data mining has been done beforehand, everything is well rehearsed, the directives are well established and you and your team are looking forward to making it big on the big day. There is another team as your competitor and they too have worked to the best of their abilities to net the project X. Now imagine going to the presentation in casuals while the other team shows up in their A-class business suits. Yes, the presentation will be the same and let us even suppose that at no point in time did your efficiency ever drop by an inch in communicating your idea to the people of the hour. Do you really believe that you would be able to beat your competing team in their game? After all, 93% of all communication is non-verbal and the visual expose forms the very first impression of this non-verbal part of communication.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.


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